Pay-per-click (PPC) Charity Advertising

HMRC has issued a Brief 25/10 (http://www.hmrc.gov.uk/briefs/vat/brief2510.htm) stating that they now accept that PPC sponsored links appearing on search engine websites qualify for zero-rating when supplied to a charity.

Where a charity has been charged VAT on such advertising in the past four years, there is now an opportunity to seek repayment of this VAT from the supplier (who in turn can recover it from HMRC).

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